SOCIAL MEDIA WORKSHOPS
SOCIAL MEDIA WORKSHOPS
Otter Tail County & Otter Tail Lakes Country Associationare hosting a series of hands-on workshops designed to help public & private entities become better at using social media to promote themselves and the area.
WHO should attend?
Any business, organization or entity that already has a social media presence, but would like to become better at using it for marketing purposes. You are welcome to attend if you are just getting started, but you should contact us prior to workshop dates to ensure maximum value.
WHAT will you learn?
- Content Creation – What is content & the difference between the good and the bad.
- Image Sizing – How to size images correctly so your Facebook Page looks world class.
- Posting – How to schedule, boost and promote posts.
- Target Marketing – How to ensure your posts reach your desired audience.
- Breaking the “Silo Mentality” – A cooperative approach to social media marketing.
WHEN & WHERE are the workshops?
Workshops will be quarterly, at strategic locations around Otter Tail County. We highly recommend attending each quarter – much of the learning will come from following up on strategies implemented in the workshop from the previous quarter. All sessions run from 10am-12pm. The instructor will be available from 12noon-1pm for one-on-one consulting. *Dates & locations located on back.
WHY should I attend?
Social media can be a great tool to market and communicate with your business prospects or clients! However, often times businesses will create Accounts and Pages, but struggle with effective communication through these mediums. In addition to the concepts learned, attendees will be able to connect with others to brainstorm and find out new ways to help each other’s efforts.
How much does it cost?
- Free to OTLCA Members
- $25 per workshop for General Public/Non-OTLCA Members
- Register by emailing: [email protected]
- Space is limited to 20 participants. (If there is a high enough demand, another workshop in your area may be scheduled.)
*Please note that a laptop or desktop computer is required.*
We recommend you bring a mobile device if you have it as well.
Workshop Dates & Times
All workshops are scheduled for 10am-Noon
(The instructor will be available until 1:00pm to work one on one with anyone who has specific questions)
Food will NOT be provided, bring snacks if you want.
Facebook 101:
- April 19th – Henning – City Hall – 612 Front Street, Henning, MN
- April 25th– Pelican Rapids – Public Library – 25 W. Mill Ave. Pelican Rapids, MN 56572
- April 27th – Fergus Falls – Government Services Center – 520 Fir Ave W. Fergus Falls, MN 56537
- May 2nd – Perham – GrandStay Hotel & Suites – 231 Market Drive, Perham 56573
Facebook 201:
- July 11th– Parkers Prairie – GrandStay Hotel Parkers Prairie – 211 W Main St, Parkers Prairie, MN 56361
- July 13th – Fergus Falls – Government Services Center – 520 Fir Ave W. Fergus Falls, MN 56537
- July 18th– Pelican Rapids – Inn at Dunvilla – 48153 US Hwy 59, Pelican Rapids, MN 56572
- July 20th– New York Mills –Lower Level of County Offices
Twitter:
- October 3rd – Ottertail – Thumper Pond Resort – 300 Thumper Lodge Rd, Ottertail, MN 56571
- October 5t h – Fergus Falls – Government Services Center – 520 Fir Avenue W. Fergus Falls, MN 56537
- October 10th – Vergas – Vergas Event Center – 140 W Linden St inVergas MN
- Oct 12th– Perham – Nest – 902 Market Dr, Perham, MN 56573
Managing Multiple Platforms:
January Dates & Locations TBD.
About The Instructor: Erik Osberg
Workshops will be run by Erik Osberg, the new Rural Rebound Initiative Coordinator for Otter Tail County. Erik has worked with various social mediaplatforms since 2011. He’s managed dozens of social media platforms for clients over the years. His most successful effort is The Outdoor Report, which currently has over 24,300 followers on Facebook and reached over 1.4 million people during a 28 day span in the fall of 2016.
